Sale of country liquor (Arrack) was banned w.e.f 01-07-2007. Prior to banning of Arrack, Revenue realized from the sale of country liquor was Rs. 2063.08 crores. Even then, the Government decided to abolish sale of Arrack keeping the health and economic development of the rural poor in mind. But contrary to the apprehension of loss in Revenue, the Government could make good the loss through strict enforcement and keeping constant vigil on illegal manufacture and Transportation of Non-Duty paid liquor, Illicit Distillation and such other Crimes. Arrack consumers shifted to cheaper IML Brands, thus accelerated IML Sales.